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Search Engine Optimization

Both Web site promotion and search engine marketing are critical to the effectiveness of your site. Jacksonville Web Design's goal is to help you successfully market your company on the web. With the number of websites increasing at such a fast pace, you need to make certain that your site is easier to find than your competitions.

Search Engine and Directory Information

The survey published by Neilsen NetRatings and seen in the figure below indicate most of the search results on the web are generated by the three largest search engines (AOL search results are supplied by Google):

Neilsen NetRatings
Statistics from US home and work users


Google Google - 46.3.0 46.3.0%
Yahoo Yahoo - 23.4% 23.4%
MSN MSN - 11.4% 11.4%
AOL AOL - 6.9% 6.9%
My Way Search Ask Jeeves - 2.5% 2.5%
Ask Jeeves Ask Jeeves - 2.3% 2.3%
EarthLink Search Ask Jeeves - 0.6% 0.6%
Netscape Search Ask Jeeves - 0.6% 0.6%

The Google search engine not only supplies Google but also Netscape, EarthLink and AOL among others accounting for over half of all the total search results. Additionally, Yahoo supplies Yahoo, AltaVista, AllTheWeb and the non-paid listings of Overture along with a number of others. MSN Search is enjoying the most rapid growth in popularity of the Major search engines and is also the newest.

The two major directories are paid Directory of commercial listings at Yahoo and the free and comprehensive Open Directory Project at DMOZ. Non-commercial listings at the Yahoo Directory are also free.

Best Practice Methods

Jacksonville Web Design's web pages are designed and constructed by following best-practice methods for indexing and listing by search engines, and upon completion are submitted to all the search engines which accept free submissions.

Copy that is well written, carefully optimized and proper submission are adequate to gain reasonable listings on the most important search engines for most clients. This work is done as part of our standard web site development process.

Comprehensive Web Site Promotion

For clients whose business needs are not met by our standard approach we suggest a comprehensive search engine optimization service including:

  • Extensive keyword research
  • Search engine optimization for all major keywords
  • Submission to free directories and major search engines, including Google, Yahoo, and MSN, Open Directory Project, other major search engines/portals, and other community and local search engines
  • Advice and Submission to paid directories and pay-per-click services, including Yahoo!, Ask Jeeves, Inktomi, FAST, Overture, Looksmart, Google AdWords
  • Registration to other related sites in your industry
  • Regular reporting on the site's positions

Search Engine Marketing Advice

Search engines are an often complex subject about which there are numerous misconceptions. We can advise you in more detail about the concerns involved as part of the website development process or our comprehensive search engine optimization service.

 

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